In today’s era of marketing and online business, a killer website can get you pretty far. Well-designed websites drive traffic, boost sales and bring in new clients. Running a website, however, does take specific skillset. There is a bunch of digital technology involved that you need to incorporate to make your website shine. Here are the most important pieces of technology involved with running a website.
Website Hosting
Every website you go on isn’t just some standalone entity. It’s actually being hosted by a third-party service. In fact, this is how every site is inserted into the general public. Website hosts also play a profound role in the overall performance, load times and how the website functions. There are also various hosting options to choose from. For example, if you’re a small business that’s just starting out, cloud hosting is the optimal choice. Cloud hosting is when you utilize small, individual servers to run the various functions and applications of the website. This choice is typically preferred because of the wider range of flexibility.
Optimize SEO
SEO, or search engine optimization, is what brings people to your website. The way it works is that you use specific keywords and key phrases based on your niche to cater to your target audience. By using SEO properly, your audience can find posts in a sea of content more easily. It sounds simple enough, but executing this can be challenging if you’re doing for the first time.
There are two ways you can go about this. The first one involves looking up a guide on Tumblr that goes over the basics of getting your content found. The second method involves hiring a consultant who specializes in SEO. An SEO consultant’s responsibility is to help you figure out the best methods and come up with strategies as trends change on the fly. They can also help your website rank higher on the first page of Google.
The Security Systems
Some may argue that ease of access is the most important aspect of a website. While being able to use a website with little to no issue is ideal, it’s ultimately the security that’s the most important. After all, what good is a high-functioning website that can be easily hacked into and dismantled? Hackers aside, you also have to worry about digital threats, like trojans, malware and viruses. Not only can these cause you to lose valuable data, it can also infect your clients’ computers, which can breach their trust in you.
Before putting your website into public view, make sure you have a trustworthy security system involved. McAfee, Norton Antivirus, GoDaddy and Cloudflare are affordable choices that keep your information safe. There’s one more piece of advice we have for you in that you’re going to need to purchase at least two virtual security systems as they each cover different parts of your website. Norton, for instance, primarily keeps you safe from viruses and trojans. Cloudflare, on the other hand, prevents the compromise of the domain, internet and denial-of-service (DDos).
